Facebook & Instagram

Facebook

Advertising on Facebook considerably improved in the last few years, more possibilities are developed, while the algorithms for the targeted marketing function much better. This platform thus became a primary channel for achieving the widest spectrum of results in the digital marketing. With the audience targeting and your functional web page, you could drastically increase the awareness about your brand and your availability on the digital channels, resulting in the increased sales of your products or services and the marketing success of your company.

We are sure that you have all seen “sponsored posts” on your News Feed – these are the advertisements posted by the companies. Take a look at the ads in your right corner when you use desktop PCs. That is only one of the forms the advertisements may have. There is always an image, description and “call to action” button, which could be a click on the link, contact or a message in the “messenger”, etc.

In addition to this, there are several other forms of ads on Facebook, such as Facebook Story (the latest type of advertising), Facebook Marketplace, Facebook Suggested Video, Messenger Inbox, Messenger Stories, Messenger Sponsored Ads, Facebook Instant Articles and Facebook network for advertising in applications and web pages, which could be very useful because you can reach to the people with no Facebook account, so that your advertisement would be shown on the web pages accepting the ads and application on the Google Play Store and Apple Store.

A good example with impressive results in promoting your brand on Facebook platforms are ads which lead visitors to a certain page on your web site (landing page), instead of the homepage. The landing page on your web site is a place where you could present useful information and advice to your potential clients.

An intrigued customer will continue to read an article, which should be written using the rule of a reverse pyramid – the readers find the most useful information in the lead of the article and are intrigued to read the rest of it, where they may find some other information. A well conceived landing page should contain statements of the satisfied customers of your products or services, with obligatory “call to action” prompting people to purchase your products or services.

The highest degree of Facebook advertising is reflected in selecting the right target audiences. You can enroll people into this audience according to age, sex, terms, liked pages, state, regions and cities they live in. Facebook possesses data about their likes, where and when they used it, what are their interests and based on that, Facebook is able to precisely identify the type of users and aim specifically the marketing campaign. You could read in our blog more about Facebook and its recording of the user’s activities. The algorithms are improved daily because million people around the world like different contents and add new things, enabling the advertisers to optimize their campaigns.

What is our task?

We search for a suitable target audience for your products or services, we emphasize your advantages over your competitors, we create and design your notifications, optimize your campaigns, create and adapt your web page, manage your Facebook account, write interesting and relevant contents, communicate with your friends and write detailed monthly and quarterly reports about the results.

After many years in digital marketing, we gained experience, respect and trust of our clients, helping their business to grow with us. Contact our creative team and launch your business into the sky!

Instagram

Instagram as a marketing platform offers many opportunities to connect with your audience. If you don’t use this social network for advertising, you could miss a chance to boost the development of your business. Instagram has more than 400 million users worldwide and is gaining popularity in the age group 20-40 as a primary social network.

Based on visual contents, it has power to create communities of like-minded throughout the world. Parallel to its development, a development of the completely new vocation of influencers became more rapid. Read more about it in our blog. Instagram is characterized by the higher degree of interaction with users, in comparison with Facebook. Instagram is owned by Facebook and these two media share the same marketing platform Ads manager.

Instagram puts emphasis on photographs which are excellent tools for the advertising of your brand because it directs users to your page without noticing it. You could read about the importance of a photograph in the marketing in our blog. While advertising on Instagram, you could also publish your office contents and other corporative activities showing the more relaxed side of your brand. In this way, you will gain on reputation and become more connected with your users.

Instagram allows you to use #hashtags and to increase visibility of your notifications and possibility to reach to the interested audience. With paid ads, you could boost visibility of your brand on one of the most popular communication channels – Instagram Story, where you could directly add links to your web page and increase visibility with minimal costs.

If your account has more than 10,000 followers, you have this possibility without spending money on this type of promotion. On your popular story, you could add a video up to 15 seconds (9:18.5 format) so that your contents spreads over the whole screen or photograph in the same proportion. There are also other ways to present your ads on Instagram, such as photo and video feeds.

What is our task?

To create your Instagram page, if you don’t have it. We search for a suitable target audience for your products or services, emphasize your advantages over your competitors, create and design your Instagram notifications, optimize your campaigns, create and adapt your web page, manage your Instagram account, create your posts, communicate with your friends and write detailed monthly and quarterly reports about the results.

After many years in digital marketing, we gained experience, respect and trust of our clients, helping their business to grow with us. Contact our creative team and launch your business into the sky!

031 273 236